Great snuff! The flavor and grind are essentially identical to Toque Natural, but due to the vein and stem removal, you will get a much higher nicotine kick. If you are looking to quit smoking, than this will surely help you. When I started snuff, I gradually dropped from 12 or so cigarettes a day to 1 a day, and I wasn't even trying to quit, and I had smoked for 25 years! This snuff was a big part of that. Just becuase it is called 'Quit' is no reason for non-smokers to stay away from it. This is a well made snuff, and among Toque's finest offerings. I will always be sure to have a bit of this in my collection.